For Immediate Release
April 03, 2014
Local Contact: Amanda Barchilon
Arizona State Credit Union
Arizona State Credit Union Honored with 12 Diamond Awards
Credit Union recognized for marketing campaigns and advertising, among other achievements
PHOENIX, Ariz. – Arizona State Credit Union was honored to receive 12 Credit Union National Association (CUNA) Diamond Awards for their innovative marketing projects, including campaigns and advertisements.
These prestigious awards recognize exceptional marketing and business development achievements in the credit union industry.
The Credit Union received three Diamond Awards in the Creative Campaigns category. The award winners included the Credit Union’s “Keep Calm and Save On” university checking campaign and the “Your Recipe to a Perfect Home Loan” spring loan campaign. Both campaigns focused on targeting members who would best benefit from the Credit Union’s checking and home loan products.
The Credit Union also received recognition for its efforts in Segmented Marketing; Digital Advertising; Outdoor Displays; Choice Rewards credit card Plastic Card Access Design; Print Ads; and Radio.
“We are very honored to receive this recognition from CUNA ,” said David E. Doss, President/CEO of Arizona State Credit Union. “A considerable amount of thought and strategy went into the planning and execution of these marketing endeavors, and it is an honor for CUNA to award these efforts among other entries.”
The awards were presented by the CUNA Marketing and Business Development Council, a national network comprised of thousands of credit union marketing and business development professionals. Awards are given in nearly 30 categories ranging from brand awareness to financial education and beyond.
Award winners were recognized at the council’s 21st annual conference held March 12-15 in Orlando, Fla. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.
About Arizona State Credit Union
Arizona State Credit Union is a $1.6 billion full-service, not-for-profit local financial cooperative with a statewide branch network serving the people of Arizona. More than 130,000 Arizonans turn to Arizona State Credit Union for the organization’s commitment to meeting members needs with enhanced services and community outreach programs. Arizona State Credit Union has grown dramatically since its founding in 1951, providing a full line of financial products and services at 21 locations across the state. More than 60 years of excellence and outstanding customer service have helped the Credit Union become an eight-time winner of Arizona Business Magazine’s Ranking Arizona and a five-time recipient of the Peter Barron Stark & Associates Award for Workplace Excellence™. Arizona State Credit Union is headquartered in Phoenix and welcomes membership from businesses and individuals throughout the state. Reach us at 800.671.1098 or visit us at azstcu.org.