April 04, 2013
Local Contact: Jordan Adams
Arizona State Credit Union Honored With Three CUNA Diamond Awards
Credit Union receives recognition for innovative marketing campaigns
PHOENIX, Ariz. –Arizona State Credit Union was honored to receive three Credit Union National Association (CUNA) Diamond Awards for their innovative 2012 marketing campaigns.
These prestigious awards recognize exceptional marketing and business development achievements in the credit union industry.
The Credit Union’s “Five for Five” student checking campaign was a Diamond winner for both the Print Advertising and Best Of categories. With Abraham Lincoln serving as the creative’s focal point, the campaign offered students $5 for opening a free student checking account, as well as entry into a $500 cash drawing.
A strong direct mail postcard campaign earned the Credit Union a Diamond Award in the Direct Mail series while a home loan campaign touting the Credit Union’s local loans was a Diamond Award winner in the Print Advertising category.
“There was a considerable amount of strategy that went into creating these marketing campaigns to ensure they resonated with our target audience,” said Paul Stull, senior vice president of strategy and brand. “It is a tremendous honor for CUNA to recognize Arizona State Credit Union’s efforts among the other entries and understand why these campaigns were successful.”
The awards were presented by the CUNA Marketing and Business Development Council, a national network comprised of over 1,100 credit union marketing and business development professionals. Awards are given in 33 categories ranging from brand awareness to financial education and beyond.
Award winners were recognized at the council’s 20th annual conference held March 24-27 in Anaheim, CA. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.
About Arizona State Credit Union
Arizona State Credit Union is a $1.4 billion full-service, not-for-profit local financial cooperative with a statewide branch network serving the people of Arizona. More than 125,000 Arizonans turn to Arizona State Credit Union for the organization’s commitment to meeting members needs with enhanced services and community outreach programs. Arizona State Credit Union has grown dramatically since its founding in 1951, providing a full line of financial products and services at 21 locations across the state. More than 60 years of excellence and outstanding customer service have helped the Credit Union become a seven-time winner of Arizona Business Magazine’s Ranking Arizona and a five-time recipient of the Peter Barron Stark & Associates Award for Workplace Excellence™. Arizona State Credit Union is headquartered in Phoenix and welcomes membership from businesses and individuals throughout the state. Reach us at 800.671.1098 or visit us at www.azstcu.org.