For Immediate Release
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March 29, 2011
Local Contact: Paul B. Stull
Arizona State Credit Union
Telephone (602) 467-4062

Arizona State Credit Union's Re:Thinkbanking Center Honored With Diamond Award

Credit Union receives recognition for center's outstanding retail design

Phoenix, Ariz. -Arizona State Credit Union's re:thinkbanking center was recently recognized for its outstanding retail merchandising with a Diamond Award, naming it the best retail design for a credit union with more than $1 billion in assets. The prestigious Diamond Awards recognize exceptional marketing and business development achievements in the credit union industry.

The awards were presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprised of nearly 1,000 credit union marketing and business development professionals. Awards are given in 33 categories ranging from advertising to community events and beyond.

The re:thinkbanking center, located inside the Memorial Union at Arizona State University, was designed around the center's innovative purpose of challenging university students and faculty to re-imagine the concept of the traditional financial institution. While this unique ASU branch has a full-service ATM, it has no tellers. Instead, staff members - who are all current or past ASU students- act as campus ambassadors, recruiting new members, educating them about financial literacy and instructing them on how to interact with the Credit Union electronically.

"There was a considerable amount of strategy and analysis that went into creating the re:thinkbanking center to ensure the space resonated with both students and faculty," said Paul Stull, senior vice president of strategy and brand. "It is a tremendous honor for CUNA to recognize the center among the nearly 1,000 entries and understand what makes this location so unique."

Arizona State Credit Union received three additional CUNA awards including a Diamond Award and an Award of Merit for its "Freebut" radio spot and print ad. This creative campaign touted the Credit Union's free checking accounts driving home the fact that, unlike banks, they have no hidden fees. An Award of Merit was also awarded for the Credit Union's direct mail piece advertising The Great Getaway Giveaway in honor of the opening of its new full-service branch located in Tempe, just a short drive from the re:thinkbanking center.

Award winners were recognized at the council's 18th annual conference held March 16-19 in Las Vegas, NV. For more information on the Diamond Awards or to view the entire list of winners, go to

About Arizona State Credit Union
Arizona State Credit Union is a $1.3 billion full-service, not-for-profit financial cooperative with a statewide branch network serving the people of Arizona. More than 130,000 Arizonans turn to Arizona State Credit Union for outstanding service and value. Arizona State Credit Union has grown dramatically since its founding in 1951, providing a full line of financial products and services at 21 branches across the state. Nearly 60 years of excellence and outstanding customer service have helped the Credit Union become a five-time winner of Arizona Business Magazine's Ranking Arizona and a four-time recipient of the Peter Barron Stark & Associates Award for Workplace ExcellenceTM. Arizona State Credit Union is headquartered in Phoenix and welcomes membership from businesses and individuals throughout the state. Reach us at 800.671.1098 or visit us at






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