PHOENIX, Ariz. - For the third consecutive year, Arizona State Credit Union receives multiple trophies from four elite marketing competitions, winning a total of ten awards.
The Credit Union has received four prestigious Hermes Creative Awards, an international competition honoring creative professionals who concept, write and design traditional and emerging media. In addition, Arizona State Credit Union was the only financial institution with an in-house creative team to win the highest honors of the Platinum Award.
The Credit Union won four awards including a Platinum Award for their 2007 Annual Report and a Gold Award for the HelpingAZ.com website - an innovative interactive site designed as a way to help Arizona State employees, university employees and others struggling from job loss. The site provides tips and resources to improve its members' financial situation. The Credit Union also received a Gold Award for their YourSavings Economic Stimulus newsprint ad and an honorable mention for the corresponding radio spot.
The Credit Union National Association (CUNA) recognized Arizona State Credit Union with a Diamond Award for the YourSavings, Mommy, Where do economic stimulus checks come from? print ad and a Merit Award for their 2007 Annual Report.
"The Mommy, where do economic stimulus checks come from? ad was part of a time sensitive campaign, as many financial institutions and retailers were all aiming to get to the consumer first," said Paul B. Stull, Senior Vice President of Marketing. "Eighty-five percent of Americans getting these payments were set to pay down debt or save money. Arizona State Credit Union was the perfect answer, having great products to help small savers get started."
Arizona State Credit Union received awards from three other nationally and internationally recognized organizations as well. The Credit Union Executive Society (CUES) awarded Arizona State Credit Union two Golden Mirror Awards, one of which was for their pop culture, lolcats inspired "Cheezburger Checking" digital ad. In the piece, a Flash-animated cat offers college students "free cheezburgers" when they open a Free Checking Account.
And the Marketing Association of Credit Unions (MAC) awarded Arizona State Credit Union with two awards - a gold for their 2008 Associate Event entitled "Exceed the Limit," and a silver for a radio spot supporting the YourSavings Economic Stimulus promotion.
About Arizona State Credit Union
Arizona State Credit Union is a $1.3 billion full service not-for-profit financial cooperative with a statewide branch network serving the people of Arizona. More than 133,000 Arizonans turn to Arizona State Credit Union for outstanding service and value. Arizona State Credit Union has grown dramatically since its founding in 1951, providing a full line of financial products and services at 21 branches across the state. Nearly 60 years of excellence and outstanding customer service has helped the Credit Union become a three time winner of Arizona Business Magazine's Ranking Arizona, and a three time recipient of the Peter Barron Stark & Associates Award for Workplace ExcellenceTM. Arizona State Credit Union is headquartered in Phoenix and welcomes membership from businesses and individuals throughout the state. Reach us at 800.671.1098 or visit us at www.azstcu.org.